UAProm Receives Majority Investment from Naspers’ Allegro

UAProm, the Ukraine based provider of e-commerce and business directory services has recently come under new ownership. Eastern Europe’s leading e-commerce group, MIH Allegro Group, has acquired a 51% stake in UAProm for an undisclosed amount to be invested in the company’s business development. As part of the deal UAProm retains a 49% stake and has promised to remain part of the business for at least three more years. MIH Allegro Group is owned by South African media company Naspers.

UAProm (www.uaprom.net)
UAProm is a web portal offering basic e-commerce service and business-to-business directory services. Each registered user is given a basic website within the portal to list its products, services, and contact information. Additional services are available for paying customers including search terms being submitted to major search engines.

UAProm operates sites in four countries including UAProm.net (Ukraine), BELProm.net (Belarus), KAZProm.net (Kazakhstan), and RUProm.net (Russia), with 40,000 registered users.

MIH Internet Europe B.V. / MIH Group
MIH Group is a multinational media company active in the electronic media segment, including pay-TV, internet, instant messaging and the distribution of the associated technologies. The MIH Group is part of the South African Naspers Group (JSE: NPN).

The European internet branch of the MIH Group, MIH Internet Europe, includes leading internet brands and online auction platforms such as allegro.pl (market leader in Poland) and ricardo.ch (market leader in Switzerland), Aukro (Bulgaria, Czech Republic) and QXL (Denmark, Norway), as well as leading online portals Gadu-Gadu (Poland) and mail.ru (Russia).