A fter three years as majority shareholder in Austrian internet company adverServe Digital Advertising Services, CEE private equity firm 3TS Capital Partners has exited the portfolio company via a sale to founder Boris Schärf. Mr. Schärf completed the buy-out with financial support from an undisclosed Austrian bank.
3TS first acquired adverServe in 2006 as part of its PXP Software engagement. During its investment period 3TS helped adverServe enter the Croatian and German markets while further developing the business. The deal marks the fifteenth successful exit by 3TS, which has made a total of twenty-eight investments since 1999.
adverServe Digital Advertising Services (www.adserve.com)
Based in Vienna, Austria, adverServe is an internet technology company specializing in custom digital advertising solutions. The company provides the technology and know-how for implementing mission-critical advertising including ad serving, campaign optimization, statistical reporting, and marketing analysis. adverServe invests its time in collaboration with each client to ensure the maximum results of individual ad campaigns. The company bills itself as a “neutral service” partner, providing only the technology for ad-serving which is then integrated into already existing client web platforms. Their neutral service model is unique in the Austrian online market.
3TS Capital Partners (www.3tscapital.com)
3TS Capital Partners is one of the leading private equity and venture capital firms in central and Eastern Europe, operating throughout the region with offices in Budapest, Bucharest, Prague, Vienna, and Warsaw.
3TS primarily targets growth capital investments in technology, media, and telecoms. The preferred total investment size is in the range of € 5.0 million to € 15.0 million. 3TS Capital is jointly sponsored by 3i, Sitra, EBRD, KfW, and Cisco.
