Sale of Kraft Subsidiary Attracts Hershey, Nestle, and Others

E. Wedel, the famous Polish confectioner, is up for sale and apparently attracting the attention of some high-profile bidders. Among those interested in the company are American rivals Hershey and Nestle, along with PE firms Advent International and Bridgepoint. It is believed that Ukranian confectioner Roshen may have shown initial interest but has since dropped out.

E. Wedel, valued between €200 million and €300 million, is being sold as part of Kraft’s takeover of Cadbury. EU regulators insisted a number of Cadbury subsidiaries be sold off before approval for the takeover would be granted. Interested bidders have until the third week of June to submit final bids.