bmp Media Investors AG & Co. has announced the successful exit from portfolio company Nugg.ad after four years with them. The Company was sold to Deutsche Post AG subsidiary, Deutsche Post Beteiligungen Holding GmbH. Though Nugg.ad will continue to operate independently, Deutsche Post will own 100% of the company when the transaction is completed. In addition to bmp Media’s 2006 investment, Nugg.ad was backed by Media Ventures in 2007 and the European Founders Fund in 2008.
Nugg.ad is an advertising service agency utilizing what it calls “behavioural targeting” to customize advertising for its clients. Nugg.ad’s platform is able to predict user behaviour without utilizing any data which would identify said user. The advantage to their platform lies in the fact that Nugg.ad has no privacy issues attached to it.
The company claims to be Europe’s market leader in targeted advertising. Nugg.ad employs 35 people at its Berlin offices.
bmp Media Investors (www.bmp.com)
As one of two subsidiaries of German private equity investment manager bmp AG, bmp Media Investors focuses on providing venture capital to media and marketing services companies. With more than 10 years experience in developing new ventures, bmp lends both finances and support to all of its projects, making it one of the leading venture capital firms in the region.