Enterprise Investors has announced a deal to acquire a 27% share of Polish digital advertising firm Screen Network. The investment will be made through the Enterprise Venture Fund I, and is worth €2 million. The new funding will enable Screen Network to ramp up expansion plans which include outdoor signage and advertising, and what’s known in the industry as Digital Out-Of-Home Media (DOOHM). The Screen Network deal marks the ninth investment for the Enterprise Venture Fund I thus far.
Screen Network (www.screennetwork.pl)
Screen Network is a Polish advertising firm established in 2005. The company’s main focus is to provide digital advertising services which it achieves through no fewer than 25 individual networks. The networks are comprised of more than 31,000 digital advertising screens at more than 5,000 Polish locations.
Some of the more well-known clients doing business with Screen Network include TUI, PKP Intercity, Saturn, Lukoil, Baltona, and Immedio.
The key to Screen Network’s success has been its Screen Network Manager software which it has developed in-house to make managing the networks as streamlined as possible. The company’s advertising, marketing, and IT teams possess the necessary skill, training, and knowledge to provide customers with a wide range of digital communications and advertising products.
Enterprise Investors (www.ei.com.pl)
Enterprise Investors was established in 1990 after the implementation of the U.S. government-funded Polish-American Enterprise Fund, an investment vehicle designed to provide equity funding for the Polish private sector. The firm has invested in excess of €1.3 billion in more than 100 projects in the last 20 years, while raising more than seven funds worth a combined total of €1.7 billion.
Enterprise Investors invests mainly in private, medium-sized business with an average horizon of three to seven years. Portfolio companies receive EI support in strategic planning, financial decision-making, and professional recruitment. EI prefers to stay away from day-to-day operations. While Polish investments are EI’s top priority, the firm looks at other potential projects that will help expand its reach in Central and Eastern Europe.