CEE private equity investor 3TS Capital Partners recently announced a substantial investment in Avangate, a Netherlands-based company providing marketing and distribution solutions for software companies. Avangate plans to use the financing to further develop its e-commerce platform and expand into new markets.
The €4 million investment will be spread out over the next six months and will be made via 3TS Capital Partners’ Technology in Central and Eastern Europe (SICAR) Fund. The fund was formerly known as the 3TS Cisco Growth Fund due to the fact that Cisco was the original anchor investor.
Avangate is a five year-old company providing e-commerce and marketing solutions for software and technology companies wishing to sell their products online. Their software platform also includes an impressive distribution network solution. The platform is both vertical and scalable, allowing customers to grow their sales and distribution operations, reach new markets, and build affiliate relationships.
The company was founded in Romania in 2005 but has since moved its headquarters to Amstelveen, Netherlands. Avangate still maintains a Romanian office in Bucharest as well as a U.S. office in Mountain Valley, California.
3TS Capital Partners (www.3tscapital.com)
3TS Capital Partners is a leading CEE venture capital and private equity firm. The firm invests in several high-growth sectors such as technology, telecom, media, consumer services, energy, and marketing.
3TS Capital Partners currently manages total assets in excess of €200 million from offices in Bucharest, Budapest, Prague, Vienna, and Warsaw.
Investors in the firm’s funds include several big names like the EBRD, Cisco, and 3i.