A group of Western self-styled “Super Angels” has recently been pursuing Russian deals rather aggressively, to the extent that they are realizing success against competitors like a ABRT, Forsight Ventures, and Runa Capital. Their latest deal involves the funding of Babyboom.ru, a Russian version of Diapers.com which Amazon just purchased for USD 500 million last November.
The Angels’ funding is estimated to be between USD 300.000 and USD 600.000. Combined with funding from Index Ventures and Team Europe Ventures, the total round could be worth as much as USD 900.000. The funding will be used primarily to help Babyboom.ru assemble its team and further develop its technology and platform.
Babyboom.ru you is one of the latest Russian e-commerce sites; this one offering discount prices on all sorts of merchandise for babies and toddlers. Parents can purchase bedding, furniture, clothing, feeding supplies, and of course, diapers.
The company was founded in April 2010 by Russian entrepreneur Sergey Kopylovand and two partners. Babyboom.ru is based in Moscow.
The investor group includes Facebook VP Chamath Palihapitiya, IG Expansion founder Jose Marin, OLX founder Fabrice Grinda, and Progreso Financiero’s James Gutierrez.
For Marin and Grinda, other recent investments include Russian startups HipWay.ru (tourism), Oktogo.ru (hotel booking), and Wikimart.ru (e-commerce).
Two of Wikimart’s founders, Kamil Kurmakaev and Maxim Faldin, were instrumental in helping the Babyboom fundraising effort.