General Atlantic, a growth equity investor, has recently opted to back Slovenia based Studio Moderna, an e-commerce and direct-retail platform which targets Central and Eastern Europe. Along with General Atlantic, other investors include: Insight Venture Partners, Templeton Strategic Emerging Marketing Fund III, and JH Partners.
Studio Moderna (www.studio-moderna.com)
Founded in Slovenia in 1992, Studio Moderna began with a single back pain relief product and has gone on to build a retail empire in Central and Eastern Europe. The company now has a strong presence in 21 countries and uses a series of direct selling methods to reach over 400 million consumers.
Studio Moderna uses 120 separate websites, boasts 190 retail centers, and broadcasts over 300 hours per day worth of shop-at-home infomercials throughout these regions. The company also has catalog sales and is supported by its own call center. Currently, Studio Moderna has over 4000 employees, located in 21 countries.
General Atlantic (www.generalatlantic.com)
General Atlantic is a global growth equity firm that manages over 17 billion U.S. dollars in capital. Each year the company invests in 8 -12 companies in either $50 million(minor share) or $500 million (major share) increments. General Atlantic will invest into either private or public companies.
General Atlantic has 9 offices located on five of the seven continents. The company has less than 100 investment professionals between these 9 offices. The company has consistently generated good returns on their investments, citing that they only invest into companies that have the potential to grow.