bmp media investors AG has acquired a 25.4% stake in Poland based inStream Media Sp. z.o.o. InStream Media is a video and network marketing company. The investment will be used to help Instream increase its presence in the market through sales growth and expansion of their network.
inStream Media (www.instream.pl)
Instream Media markets predominantly advertising inventory from international publishers and focuses on the internet traffic from Poland on these sites. Furthermore, Polish publishers are exhibiting an increased level of interest in a network partnership.
Instream Media conducts video advertising and display campaigns for Polish and international brands and utilises state-of-the-art ad server and analysis technologies in these campaigns.
bmp media investors AG (www.mediainvestors.com/en/index.html)
bmp Media Investors AG is a German based venture capital firm which specializes in start-up and expansion investments in German and Polish companies in the media and marketing industries.
Since its inception in 1997, bmpMedia has made over 40 investments, with exit success.
09/09/2011
Central & Eastern Europe, Internet, E-Commerce & E-Services, Investment, Poland, Private Equity News, Telecoms & Media