The Czech Republic’s StartupYard, a startup accelerator program, has received a second round of seed funding for one of its teams – Proactify. The target company has attracted a round of EUR 40,000 from StartupYard investor Jan Barta, who is also a business angel investor.
Proactify operates in the e-commerce domain with an easily integrated system that helps retailers and vendors to analyse customer behaviour and provide relevant products and solutions to them, which in turn helps to increase sales. The funding will be used towards building up the company’s development as well as sales teams. Fully functional from April 2011, the company was accepted into StartupYard’s accelerator program three months ago. With the pre-seed funding in place,
Proactify will roll out its product for commercial purposes in the coming months within the Central and Eastern European region. The product is designed to help recommend the best products to online customers based on various aspects of that user’s online shopping history.