$4.3 mln Round Raised By Heverest.ru

Online sports, travel and leisure goods retailer Heverest.ru has raised a new round of funding worth USD 4.3 mln. eVenture Capital Partners and an unnamed Russian PE fund have jointly participated in this round. The funding will be used to expand their product line and increase their sales and marketing initiatives, and also upgrade their CRM system to provide better customer service. Set up in the summer of 2011, Heverest.ru currently offers about 6000 branded products to its 600,000 monthly visitors.