212 Finds A Fourth With Hemenkiralik

212 Capital Partners I, the VC fund under advisement of 212 Ltd., has already made its fourth investment this year. The early-stage fund’s target this time is Hemenkiralik.com, an online portal where people can list their rental properties for short-term requirements, in Turkey. The investment follows three other internet and technology-based target companies that received support from 212 Capital Partners in 2012.

Hemenkiralik.com (www.hemenkiralik.com)

Hemenkiralik.com provides a free listing service for people who own short-term vacation rentals in Turkey. With 4 million vacation homes being occupied for only 2 months in a year by their owners, the 30 million domestic tourists alone make up more than 30 percent of the short-term rental demand in the country. The company intends to be the top internet market place for tourists seeking temporary accommodation in Turkey. Hemenkiralik.com was founded by Alper Kaya, Mehmet Ulku and Remi Onur, all three of whom have a strong grasp of Turkey’s internet market dynamics.

212 Capital Partners (212ltd.com)

212 Capital Partners is an early-stage technology and internet company-centric VC fund operating in Turkey, and arguably the largest in the nation. Focusing on start-up companies in the ICT domain, 212 Capital is under advisement of 212 Ltd. and is managed by Numan Numanbayraktaroglu (Managing Director of 212 Ltd.) and Ali H. Karabey. The investment committee directly overseeing the VC fund is made up of top investment gurus in the country, including Mahmet Ünlü, Founder and CEO of the largest investment bank in Turkey, Standard Unlu, and Emre Kurttepeli, founder of Turkey’s largest angel investor fund, Mynet.