Russian VC firm Runa Capital has just invested USD 1.5 mln in France-based Ubikod, which has developed an apps management platform called Capptain. The tool allows real-time capture of apps performance and usage data and provides customized reporting and excellent data visualization, and also enables two-way communication with its user base.
Ubikod is a French-based start-up that builds tools for mobile application developers to interact with their users; the company’s innovative products are essentially mobile apps management platforms which gives developers performance stats about their applications’ performance across mobile OS platforms such as iOS, Android, Blackberry, Web OS, etc. Though their newest product, Capptain, doesn’t specifically deal with the issue of publishing apps across platforms, the amount of analytic insight it provides may push its development in that direction.
Brief Overview: Key Players in Mobile Apps Management Industry
Capptain competes in today’s market with several similar services, such as Romania-based Appscend with its popular IgniteMarkup language for app development. Appscend provides turn-key solutions for application developers and offers a wide range of tools such as cloud content management, integrated reporting, monetization and more. The company is run by its three co-founders: Sebastian Vaduva, Gabriel Dobocan and Andrei Marinescu.
Another contender for the top spot in apps management is Flurry, whose services already being used by thousands of mobile application developers around the world for billions of user app sessions. Monetization is done through its AppCircle platform, which recommends various apps to users after analyzing their history of downloaded applications. Flurry takes a percentage of each purchased app. Flurry has already garnered funding from top-notch investment funds like Menlo Ventures and InterWest Partners.
Other players in the app analytics market are Appcellerator, whose Titanium analytics platform provides customized views of app performance on the market, and ShoutEm, which provides developer support across a variety of categories, including music, business, sports, radio and others.