ru-Net Adds Turkish Glitter To PortFolio, Invests In Jewelry E-Retailer Site Lidyana

Leonid Boguslavsky has done it again. His ru-Net recently invested in two Indian ecommerce portals and is now moving into Turkey with the funding of top regional ecommerce site Lidyana. The site specialized in retailing branded jewelry; the huge pool of 35 mln users of the site have helped it attain a valuation of over USD 12 bln as of 2012. ru-Net invested several millions of dollars in the company in exchange for a 25 percent stake in the jewelry e-retailing company. Lidyana carries several dozen of the top jewelry and accessory brands for men and women, and intends to be the largest ecommerce portal in its category in Turkey. The company was founded in 2011 and operates with less than 50 staff.