Russian internet company specialist Fast Lane Ventures has just launched its second unique service, a social marketing platform for jewelry and other accessories. Powered by the duo of e-commerce and social media, Juvalia&YOU is a joint collaboration venture with Springstar of Germany. Along with Russia and Germany, the portal is also available in emerging markets with huge potential – India and Brazil. The site has the double privilege of being a unique model in Russia as well as in Fast Lane’s portfolio of companies. The Russian market for fashion jewelry and social network marketing alone is nearly USD 3 bln. Revenue projections have been pegged at USD 2 mln in the first year of operation and estimated at ten times that value by the end of 2013.
Juvalia&YOU is an online jewelry and accessory store with a unique selling model that encompasses the highest standards of e-commerce and online retailing with the undisputed leveraging power of social media and network marketing. The site typically targets women in the 25-35 age group, and gives them the opportunity to set up their own virtual stores that sell Juvalia&YOU merchandise – all this for a start-up fee of just USD 100 (about RUR2,990). The potential entrepreneurs will be called ‘Stylists’ and will receive some items of jewelry to start off their business, as well as training provided by the company. Ambitious revenue and market share estimates put Juvalia&YOU in the top tier, quickly climbing to the top of the pile in the next five years, with no other close ‘seconds.’ This model will not only provide a unique shopping platform for jewelry, but also encourage the spirit of entrepreneurship in Russian women.