The Russian market’s biggest automated SEO and ad campaign management company SeoPult has recently completed its first round of financing through a minority equity sale worth USD 10 mln to iTech Capital. The software developed by the company enables users with little or no online advertising experience to quickly build up high-penetration campaigns for online marketing. The market for SEO services in Russia has been showing healthy YoY growth of between 20 and 30 percent, and is expected to hit the USD 1.5 bln mark this year.
iTech Capital (www.itcap.ru)
iTech Capital is a Russian VC and equity fund primarily focusing on the TMT sector (technology, media and communication), although they also consider established retail brands, renewable energy and a few other select segments. Typical investment is in the range of USD 10 mln, and the company actively seeks out target organizations that either show positive cash flow or are at the break-even point. They also look for companies and teams that have highly viable concepts that have proven themselves in Western and Asian markets, or either. Exit is typically planned for three to five years from the time of investment, during which period the company seeks hands-on representation and involvement in all critical business functions.
SeoPult is a wholly Russian owned entity founded in 2008. The company’s software seeks to automate several crucial stages in SEO and online marketing implementation programs, and enables users with little to no experience to create successful online advertising campaigns. The system works with several modules that can be operated at the expert or novice level, and promises to literally save dozens of man hours every month.