Yemeksepeti.com, Turkey’s top food ordering portal, gained new partners in investors General Atlantic (GA) and others along in the form of a USD 44 mln investment in the company. GA has been active in Europe for the last two decades, and this will be their first investment in Turkey. The investment gave GA a minority stake in the company, and will be used to fund local as well as international growth and expansion through talent acquisition and technology enhancements. The portal services more than 50,000 orders every day, and carries an impressive portfolio of over 6,500 food retail outlets.
Yemeksepeti.com was founded in 2001 and is Turkey’s leading online food ordering service. Consumers pay no extra to order from over 6,500 restaurants in Turkey. The company offers consumers the choice of independent restaurants as well as chain outlets like McDonald’s, Burger King, Pizza Hut, Papa John and more. Operating in Turkey and the UAE, the company boasts 1.5 million hungry registered users that gobble up 50,000 orders on a daily basis. For retailers, the site gives them access to millions of potential customers while for the user, the limitless choice of delectable food is a certain draw.